Over the last few years, Instagram has been consistently innovative, as well as continuously working on a good user experience. However, there was one thing that was lacking – a free tool to allow marketers to schedule content.
In comparison with other social media channels which offered free tools like Tweetdeck or Hootsuite that allows people to schedule Tweets for free, as well as Facebook, there was nothing on Instagram.
Imagine the frustration when its holiday season or over a weekend. You would need to set a reminder so as not to forget to publish the posts manually. There are scheduling tools like Later that would send out a push notification to remind you to publish a post at a given time. But no functionality was available on Instagram itself. The good news is that HootSuite is one of the first partners to implement a scheduling functionality.
“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Hootsuite CEO Ryan Holmes, in a statement. “Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. HootSuite is excited to partner with Instagram to make this happen.”
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