We can’t run away from the fact that social media plays an important role in marketing your business and you will see the results if you do it right. Most people assume they can run a Facebook marketing campaign because they have a personal Facebook account and they are always posting or they can run the business Twitter page because they are on Twitter. Social Media for business and personal are completely two different things and should always be separated. Here are a few things that you need to consider when running a business social media page.
- Why do I need social media for my business?
- What is my overall digital strategy?
- How will I measure success?
Yes, you guessed right. You do need to save costs as much as you can as a start-up but it doesn’t mean that you should neglect social media because that’s where you can connect with potential clients and partners if you managed to do it right.
According to an article by Entrepreneur one of the things you need to do is to always keep your end goal in mind — regardless of platform or situation. Be sure to coordinate internally to create a voice and content style that accurately represents your organization and aligns with your other marketing materials. Will you communicate through a formal tone or informal one? Will you create videos to showcase employees or customers? Spending time outlining your preferred social media interactions and how you envision your company on your chosen platforms can help you maintain your overall goals, even if the objectives shift across the various social platforms.