Instagram now allows businesses to schedule their posts.

Over the last few years, Instagram has been consistently innovative, as well as continuously working on a good user experience. However, there was one thing that was lacking – a free tool to allow marketers to schedule content.

In comparison with other social media channels which offered free tools like Tweetdeck or Hootsuite that allows people to schedule Tweets for free, as well as Facebook, there was nothing on Instagram.

Imagine the frustration when its holiday season or over a weekend.  You would need to set a reminder so as not to forget to publish the posts manually. There are scheduling tools like Later that would send out a push notification to remind you to publish a post at a given time. But no functionality was available on Instagram itself. The good news is that HootSuite is one of the first partners to implement a scheduling functionality.

“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Hootsuite CEO Ryan Holmes, in a statement. “Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. HootSuite is excited to partner with Instagram to make this happen.”

Read the full article on Tech Crunch

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3 Keys to an Effective Social Media Presence

We can’t run away from the fact that social media plays an important role in marketing your business and you will see the results if you do it right. Most people assume they can run a Facebook marketing campaign because they have a personal Facebook account and they are always posting or they can run the business Twitter page because they are on Twitter. Social Media for business and personal are completely two different things and should always be separated. Here are a few things that you need to consider when running a business social media page.

  1. Why do I need social media for my business?
  2. What is my overall digital strategy?
  3. How will I measure success?

Yes, you guessed right. You do need to save costs as much as you can as a start-up but it doesn’t mean that you should neglect social media because that’s where you can connect with potential clients and partners if you managed to do it right.

According to an article by Entrepreneur one of the things you need to do is to always keep your end goal in mind — regardless of platform or situation. Be sure to coordinate internally to create a voice and content style that accurately represents your organization and aligns with your other marketing materials. Will you communicate through a formal tone or informal one? Will you create videos to showcase employees or customers? Spending time outlining your preferred social media interactions and how you envision your company on your chosen platforms can help you maintain your overall goals, even if the objectives shift across the various social platforms.

Source: Entrepreneur.com

Discover new strategies with your free Twitter Assistant.

By Lebogang Mgiba, Digital Director at The Press Office.

The digital world is forever evolving and social media strategies need to be reviewed at least every 6 months to make sure that you’re always on trend and reaching your audience with the right audience. Union Metrics is a Twitter Official Partner dedicated to helping businesses and brands achieve more with their social marketing through better analytics.

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Check out Union Metrics and how it will help you with your Twitter.